What does your brand do?
Does it Convey your Story?
You never get a second chance to make a first impression, and the first impression a client will have about your business is its brand. Clients will decide in one-tenth of a second whether or not they like the face of your company. A brand without visual narrative can lose the sale in the blink of an eye.
Does it Confer your Identity?
Your brand identity must guide the impression that others have of your company, or they will decide it for you. A compelling brand identity will tell the client the personality and culture of your workforce, the environment in which they work, and the persona your company presents to the world at large.
Does it Exhibit your Quality?
Setting the expectation of quality is paramount to a satisfying customer experience. Your client should be able to anticipate the level of workmanship, detail, and finish in not only the product or service they are to receive, but the manner in which it is to be presented, and prevents their disappointment.
Does it Invite your Patrons?
A company truly excels when it knows and accepts the clientele it wants to attract. Your brand identity should demonstrate in brief your ideal clients, their demography and your expectation of them. Like attracts like. Thus, conveying the qualities of your customers will bring more of the same.